Adverts/Promos
Since 2005 I’ve regularly worked as a freelance producer for broadcasters, production companies and advertising agencies like Turner Broadcasting, Nickelodeon UK, Bruce Dunlop and Associates and Wieden and Kennedy. During this time I’ve worked on over 40 projects covering on-air promos, sponsorship idents, online branded competition microsites and advertisements.
I'm usually involved with every stage of the production process, from brainstorming ideas and writing scripts to planning the shoot, auditioning talent (kids), directing shoots, graphics artists and animators, and ensuring projects are delivered on time and within budget. These projects have to comply with OFCOM/Clearcast guidelines.